Niche
Movers (local services)
San Marcos, TX. Residential, long-distance, commercial moving since 2005.
Recommendation: GOPASS. Local services / movers is on OpenAI's allowed vertical list during the current test phase. No restrictions apply.
4/4 ICP fit. Bobcat serves customers across income brackets (residential + commercial + long-distance), buying decision is research-heavy, average ticket is well above the $500 floor, and the business converts paid traffic today.
| Check | Result | Note |
|---|---|---|
| OAIQ SDK installed (oaiq.min.js) | FAIL | Not installed. ChatGPT clicks would land untracked. Most local movers have not installed yet, so this is the wedge. |
| Page loads under 2.5s LCP | LIKELY PASS | Duda hosting is fast; verify on launch |
| Form / phone CTA above the fold | PASS | "Contact Request" + "Full Estimate" buttons visible. Phone (512) 943-7689 visible |
| Tracking present | LIKELY PASS | Standard analytics implied. Verify Google Analytics 4 + GTM on launch |
3/4 landing page score. The only fail is OAIQ SDK install. This is a 5-minute fix; the install snippet is in the appendix below.
Inputs assumed: $5,000 monthly budget (OpenAI's monthly minimum), 8% form-fill rate, 25% close rate, $2,500 average ticket (estimate, verify with Blake), 35% gross margin.
| Scenario | CPC | Clicks | Leads | CPL | Customers | CAC | Gross profit | Net ROI |
|---|---|---|---|---|---|---|---|---|
| Best case | $3.00 | 1,667 | 133 | $37.50 | 33 | $150 | $28,875 | 4.78x |
| Mid case | $4.00 | 1,250 | 100 | $50.00 | 25 | $200 | $21,875 | 3.38x |
| Worst case | $5.00 | 1,000 | 80 | $62.50 | 20 | $250 | $17,500 | 2.50x |
Break-even CPL: $219.30 (need ~5.7 customers/month at $2.5k ticket and 35% margin to cover spend). Even worst-case CPL of $62.50 is a third of break-even. Strong unit economics.
OpenAI ads only show to ChatGPT Free + Go users (Plus/Pro see no ads). For local services, this is not a strong filter - price-conscious customers exist in every income bracket. Verified: Bobcat's services span budgets from local residential through commercial. Risk is low.
Reasoning: 4/4 ICP fit, 3/4 LP score (only OAIQ install missing), worst-case ROI of 2.50x. Bobcat is in OO's strongest niche (movers) with the strongest review profile (5.0 / 638 reviews) and a clean vertical. The window before competitive movers in San Marcos / Austin install OAIQ is now.
Conditions: verify $2,500 average ticket with Blake; install OAIQ SDK before launch; lead creative with insurance/process trust signals (per loss-reason data, price-conscious buyers respond to bundles not discounts).
Add to <head> of bobcatmovers.com (and any landing pages) before any other tracking scripts:
<script async src="https://bzrcdn.openai.com/oaiq.min.js"></script>
<script>
window.oaiq = window.oaiq || function(){(oaiq.q=oaiq.q||[]).push(arguments)};
oaiq('init', 'YOUR_ADVERTISER_ID');
oaiq('track', 'PageView');
</script>
Replace YOUR_ADVERTISER_ID with the value from openai.com/advertisers once the OO advertiser account is approved.