Niche
Marketing agency / professional services
AI-first local SEO and AI ranking agency. Eat-own-dogfood candidate for OpenAI Ads.
Recommendation: GO (eat-own-dogfood test)PASS. Marketing agency / professional services / digital products is on OpenAI's allowed vertical list.
4/4 ICP fit. The ChatGPT free-tier user base includes a huge population of small-business owners researching how to get found in AI search. They are exactly the audience asking ChatGPT questions like "how do I rank in chatgpt for my business" - which is precisely the offer OO sells. Self-selected audience.
| Check | Result | Note |
|---|---|---|
| OAIQ SDK installed | FAIL | Not installed. |
| Page LCP under 2.5s | VERIFY | Run PageSpeed; current build is Astro so likely fine. |
| Form / phone CTA above the fold | PASS | "Get Your Free AI Visibility Audit" CTA + phone visible. Audit-request offer is low-friction, high-converting funnel entry. |
| Trust signals | PASS | Client testimonials (Elite Movers, Berlitz, DD.NYC, Kota), case study imagery, "doubled revenue in 6 months", "8 Clients Ranking in AI Search". |
3/4 landing page score. Strong above-fold conversion path. Free audit offer pre-qualifies high-intent leads.
Inputs: $5,000 monthly budget, 8% form-fill rate (audit-request is high-intent, low-commit so this may be conservative), 30% audit-to-call rate, 20% call-to-close rate, $1,500/mo retainer, 18-month average retention = $27,000 LTV per customer.
| Scenario | CPC | Clicks | Audits | Calls | Customers | LTV $ | Net (LTV - spend) |
|---|---|---|---|---|---|---|---|
| Best case | $3.00 | 1,667 | 133 | 40 | 8 | $216,000 | +$211,000 |
| Mid case | $4.00 | 1,250 | 100 | 30 | 6 | $162,000 | +$157,000 |
| Worst case | $5.00 | 1,000 | 80 | 24 | 5 | $135,000 | +$130,000 |
First-month MRR view (the cashflow lens): mid-case 6 customers x $1,500/mo = +$9,000 new MRR vs $5,000 spend = 1.8x same-month payback. Worst-case 5 customers x $1,500 = +$7,500 MRR vs $5,000 = 1.5x same-month payback. Even worst-case is cashflow-positive in Month 1.
Reasoning: 4/4 ICP, 3/4 LP, math is dramatic because agency LTV dwarfs mover/roofer LTV. Worst-case projection is 5 customers in Month 1 = +$7.5k MRR for $5k spend = same-month positive cashflow. Plus the strategic value of validating the stack on OO's own property before a paying client absorbs the risk.
Conditions: install OAIQ SDK on onlineoptimisers.net first; budget $5k for 30 days; tightly track audit-request to retainer-signed funnel via OAIQ + GA4 cross-check; capture OO data as the case study during the run.